ITRAYLSolutionHowour technologyworks?
How it works
1. Data Collection
Tagged products are placed on smart shelves connected by iTRAYL.
2. In-Store Gateway
Smart shelves collect data and send it to an iTRAYL gateway located in-store.
3. Cloud Integration
Gateways from all stores transmit data to the iTRAYL Cloud.
4. Dashboard Analysis
The Cloud processes data into a user-friendly dashboard for actionable insights and analytics.
Real-time product detection
with NFC tags
Our technology is based on antenna platforms that detect NFC tags placed under products.
iTRAYL’s proprietary antenna platform revolutionizes retail by detecting NFC-tagged products in real time, ensuring accurate tracking on smart shelves.
This setup enables real-time detection of product location with centimeter-level precision on retail furniture surfaces.
Key components
NFC tag features
Each NFC tag contains a unique ID and a dynamic URL.
Standard shelves connected
iTRAYL technology connects standard shelves, either as an add-on or embedded into the design.
Two simple steps
to create a store digital twin
Tagging Products
An NFC tag is placed on each product.
Smart Shelves Integration
Tagged products are placed on smart shelves connected by iTRAYL.
Data flow fully autonomous
Our system operates without using your WiFi network, ensuring seamless and reliable data collection and transmission.
Integration of iTRAYL Antennas
Our technology integrates seamlessly with retail furniture, with antennas embedded or housed in sleek casings.